Wednesday, January 7, 2009

Apple without Steve; Who They Should Hire to Takeover

Evidently Macworld is super dull without Steve there:
The entire affair reminded me of countless presentations I've been to by other execs. Apple without Steve Jobs, it seems, will be just like Microsoft or Oracle, an ordinary tech firm with perfectly adequate products and no sizzle.
Not that he doesn't have trouble of his own (and who knows how little technical experience), but Apple should hire Howard Shultz to take over for Steve Jobs. It seems like what Apple needs is a consumer products guru rather than a technical leader. There is no one else, I think, that comes close to Jobs' marketing distortion field power than Shultz. It is also notable that it would let Schultz out of having to fix Starbucks, which can't be nearly as much fun as it was when he was growing it 30% a year when it started...

So there you go. You heard it from me first.

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